Florida is coming off one of its worst four-year stretches in program history. It’s beating a dead horse at this point, but in case one needs a reminder, Billy Napier is the first coach since World War II to leave Gainesville with a losing record.
But if one was hoping for a break on tickets to open the Jon Sumrall Era as a thank you to Gator fans for showing up week in and week out and having to endure the Billy Napier Era, think again, as tickets to see Florida in 2026 are not going to be cheap.
Florida takes a gamble with ticket prices in 2026
A couple of weeks ago, season ticket renewals went out, and fans flocked to social media in shock that their tickets for the 2026 season had gone up. Mind you, this is with the backdrop of the Napier Era, the fact that Florida only has six home games in 2026, and Florida, at best, only has three “marquee” home games in 2026.
With no FSU, Tennessee, or LSU on the slate, Florida’s home schedule consists of:
- FAU
- Campbell
- Ole Miss
- South Carolina
- Oklahoma
- Vanderbilt
On Florida’s official website, the cheapest season ticket one can find is in the upper deck in the north endzone for $728 per ticket. That’s $121 per game for those keeping score at home. If you want to sit along the sidelines, you are now looking at over $1000 per season ticket and will be paying north of $150 per game.
As loyal as Gator Nation is, asking $120+ to see FAU and Campbell after a 4-8 season is quite the ask, but alas, here we are.
If we are being honest, though, we also aren’t shocked by the ticket hike.
Florida, over the past few years, has started to parallel the company TKO, which controls UFC and WWE. For WWE in particular, ticket prices have continued to go through the roof despite the quality of the content sinking. WWE has shown minimal to no motivation to change things up because they keep finding ways to convince people to spend over $100 a ticket for a random episode of RAW.
A quick glance at the available season tickets for Florida for 2026 reveals there aren’t “that” many unsold season tickets, so the odds of The Swamp being sold out for six more games are high.
At some point, though, there is a breaking point.
WWE is struggling hard to sell out WrestleMania this year, as even the most loyal of fans are starting to hang on to their money. If Jon Sumrall comes in and has a great year in 2026, we would have to imagine most fans return for 2027.
But if Florida struggles again in 2026 after upping its prices, one has to wonder how many fans will opt for their TV in 2027.