Billy Napier recycles his Florida message while embracing James Madison role

Oct 11, 2025; College Station, Texas, USA; Florida Gators head coach Billy Napier walks off the field after the game against the Texas A&M Aggies at Kyle Field. Mandatory Credit: Maria Lysaker-Imagn Images
Oct 11, 2025; College Station, Texas, USA; Florida Gators head coach Billy Napier walks off the field after the game against the Texas A&M Aggies at Kyle Field. Mandatory Credit: Maria Lysaker-Imagn Images | Maria Lysaker-Imagn Images

It was officially announced last week that Billy Napier was hired to be the next football coach for James Madison. The former Florida coach is returning to the Sun Belt Conference and hopes the magic he used at Louisiana transfers to his new gig.

But if James Madison fans are hoping to get a coach who has learned from his failures at Florida, his introductory tweet indicates he hasn't learned a thing.

Billy Napier hits copy and paste

Napier tweeted out a photo of James Madison's stadium with a quote from Bill Walsh:

"The culture precedes positive results. Champions behave like champions before they're champions; they have a winning standard of performance before they are winners."

It's a lovely quote, and there is merit behind the philosophy. 

There is just one teeny-tiny problem:

It's the exact same quote he used when he was hired at Florida, which was the same quote he used when he was hired at Louisiana.

It's not to say that a coach can't have a preferred quote that they love to use over and over. But part of the reason why the Billy Napier Era was such a disaster in Gainesville is that his "culture-building" mindset doesn't really work in the age of NIL and the transfer portal. The way the system is set up now in college football, a coach can't have the mindset of building up players over a four to five-year period because a good chunk of them will be gone before they get to their senior year.

It's this belief in culture building that also made Napier afraid to use the transfer portal. Heading into this season at Florida, it was clear the Gators needed upgrades in several key areas, but Napier chose to sit on his hands and get virtually nobody to improve the roster.

The modern game requires evolution, but Napier's tweets indicate he is stuck in his ways.

So while Napier had success at Louisiana and won the Sun Belt twice, we're not convinced the process he used to win those two titles is going to work this time around.

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